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How to DIY Your Mercer Island, WA Small Business Marketing on a Budget

Most small business owners fulfill a variety of roles. It's part and parcel of running a business. Oftentimes, small business owners must take the lead in areas where they don't always have the most experience, such as marketing. However, jumping into the fray can not only save you money, but also teach you some of the intricacies of this important small business element. 

The good news is there are plenty of ways to market your small business without breaking the bank. In this post from the Mercer Island Chamber of Commerce, we'll give you some tips on how to manage your marketing and create a strategy that works for you and your business.

Revamp Your Current Strategy

The first step in managing your small business marketing is to take a good hard look at your current marketing strategy (if you have one). Does it align with your business goals? Is it working? If not, it's time to make some changes. 

One way to do this is by identifying your target audience. Who are your ideal customers? What do they like? What do they need? Once you have a good understanding of who you're trying to reach, you can begin creating content that appeals to them and tweaking your marketing strategy accordingly. Wrike recommends re-examining your strategy monthly, so keep these questions on your mind now and throughout your marketing efforts to ensure your efforts are well directed. 

Find the Ideal Marketing Channels 

Now that you know who your target audience is and what kind of content they respond to, it's time to start thinking about where you want to reach them. There are countless marketing channels out there, so it's important to choose the ones that will work best for your business and your budget. Some popular options include social media, email marketing, content marketing (such as blogs or articles), and paid advertising. 

Clarify Your Marketing Message 

Once you've selected your channels, it's time to start creating content. But before you do, take a step back and think about what message you want to send. What sets your business apart from the competition? Why should potential customers care about what you have to say? Answering these questions will help you create a clear and concise message that resonates with your target audience. 

Tap into Marketing Expertise

Even if you are managing your marketing well, it can be good to talk through your processes with an expert. Freelance marketing specialists are a great option when you aren’t in a position to hire your own department. These experts come with plenty of experience and knowledge, and you only have to hire them for certain projects. 

Freelancers often rely on PDFs because they work in specialized programs, so having a conversion tool on hand can make communicating easier. Do you need to know how to convert PDF to Word? Simply use a free online tool. You will add your file to the drop zone, select the file format you want, and click Convert. Then you can make small edits to the .doc file and send that feedback to your freelancer for official edits.

Monitor Your Marketing Results 

The final step in managing your small business marketing is monitoring your results. This means keeping track of things like website traffic, social media engagement, and sales numbers. This will help you understand what's working and what needs improvement. Additionally, don't be afraid to experiment! Trying new things is essential to finding what works best for your business. 

Developing Your Marketing Strategy

As a small business owner, marketing may not be something you're familiar with—but it's essential to the success of any business. Fortunately, there are ways to market your small business on a tight budget. By reworking your marketing strategy, finding the ideal marketing channels, clarifying your message, and monitoring your results, you can create a successful marketing campaign without breaking the bank. And if DIY marketing sounds like too much work, remember that there are plenty of freelance marketing specialists out there who can help save you time and money in the long run!

Join the Mercer Island Chamber of Commerce to network with other local entrepreneurs and access valuable resources for helping your business grow.

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